Twitter

Is Twitter Usage Important to Marketing a Product?

Technology often moves so quickly, we can’t even catch our breath before the next wave hits us. Twitter isn’t really new, but it is evolving. The technology that was originally for broadcasting mini-blog postings of 144 characters has become a … Read More

Ford Continues to Demonstrate Leadership With Social Media

It’s so nice when you see someone or some entity doing something that you’d like to do as well or better. Apple has been at the forefront of classic product design and marketing. Ford is another example of a manufacturer … Read More

Social Media in Biz Requires Action After that Tweet Goes Out…

A few weeks ago, I was speaking with the leader of a fairly large organization about the progress his team was making relative to branding the organization. He said this: “I’m trying to get more Twitter followers than our nearest … Read More

Will Social Media Ruin Product Marketing?

As I’ve spent time with marketing directors and Veeps at various companies during the past few months, I’ve heard more and more the comment that, “social media is a nightmare.” Most of these people are old. As in over 30 … Read More

Upgrade Your Web Browser, or Be Attacked!

Do you know how current your web browser is at work? If it’s not the latest release of Firefox, Chrome, Safari, Opera or Internet Explorer, you may be putting your organization at risk. The ONline Trust Alliance (OTA) says more … Read More

Mexico 7.4 Earthquake: Social Media Works When Phones Don’t

March 20th started out as a lovely day in southern Mexico. By mid-afternoon, the southern end of the country was reacting to a devastating 7.4 earthquake and aftershocks. The quake’s epicenter was about 15 miles (25 kilometers) east of Ometepec, … Read More

Get Started With That New iPad (3, HD, Newer, etc.)

Everywhere except in Southern (Gotta Have It) California, people lined up to be the first on their block (for at least five seconds) to own the latest release of the Apple iPad. Apple is magic at getting people to give … Read More

Formula 1 Using Twitter Effectively & With Purpose

Formula One is known as the most technologically advanced form of motorsport. While people will argue over the type of racing they enjoy, F1 has a remarkable history of making specialized technology common ground. And now, they’re making good use … Read More

With a New Website, What Tools are we Using?

Every web environment is different. In some cases, a single page exists. In others, a wide array of applications are in play. For R/com Creative, a combination of tools helps us communicate with our clients and prospective new friends. Our … Read More

One user’s positive experience with the Apple iPad

Would I stop using a laptop? Nope. But, the iPad has changed the way I look at computing. The devices have started to fall into different use categories. … Read More