The introduction of the new Apple iPad (no name version) is now history. As we look forward to the initial shipments next week, there are some important issues for business users, and they are without question resolutionary. Apple has proven … Read More
Rcom
Social Media is not Magic
Every few weeks, we receive an inquiry regarding the use of social media to improve a firm’s popularity or sales. And the expectation is always based on getting to the top of the mix. Let’s get this out of the … Read More
With a New Website, What Tools are we Using?
Every web environment is different. In some cases, a single page exists. In others, a wide array of applications are in play. For R/com Creative, a combination of tools helps us communicate with our clients and prospective new friends. Our … Read More
Should Websites be Designed for the iPad and Other Slates?
During the coming months, R/com Creative will share more details regarding how site design can be an important part of the overall design process. Even our website has been reworked to deliver a more complete experience when using the iPad. … Read More
Techno-Freemdom, but still trapped!
The real issue, however, is how does this affect us in our everyday lives? Does this freedom mean we’ll have more time to enjoy what we like to do in our off hours, or does it mean our clients and business will follow us everywhere we go? Determining how much control we have over switching things off is going to play a big role in our emerging techno-freedom. … Read More
The Power of Strong Storytelling…
For GM to create this remarkable TV spot is one thing. To launch it on a day when family, memories, and emotions run high is truly brilliant. When the dust settles, GM is still GM. But they are speaking to the American people – their customer base. And there is no doubt it will inspire confidence in some, and general sales for the General. … Read More
LAFD website gets modernized
The entire project, from initial dialog to launch was completed in less than a month. Our team, including lead designer James Kwok dove in and spent considerable time evaluating what would make things better, while staying within the scope of work as defined by the Fire Chief. … Read More
R/com Adds New Monitoring Capabilities
I know it’s a bit over the top in terms of techno-speak, but essentially, what we’re doing is monitoring every element within each server and within each website to determine if anything either will go wrong (a warning), or has gone wrong (a notification). … Read More
The iPad Redefines How People Use the Internet
Most importantly, we don’t feel like we’re using a computer when we pick up the iPad. It’s more akin to using a television, or – and this sounds silly – like reading a book. Because what the iPad does better than anything I’ve seen in my 30 years of creating software, video, websites and so on – what it does better is share content. And for content creators, ranging from our boutique firm to a major newspaper or magazine, that’s good news. … Read More
Canon EOS 7D a Great Production Tool
It is a fabulous production tool. It also represents a major breakthrough in some respects, but it is not, as some would tell you, a fix-all for video production. … Read More