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Going Back in Time With Apple and the Mac

Posted by David Barrett on December 22, 2012 | Featured

Let’s turn on the way-back machine… There was a time when digital media was a new and untested environment with computers. Today, you can grab 1080p HD video with your phone, edit it in your phone, and have it broadcast … Read More

Tags: Advertising, Apple, Auto Industry, David Barrett, Final Cut Pro, Panasonic, YouTube

Time to Upgrade? An editing suite nightmare wakes up to Thunderbolt.

Posted by David Barrett on August 6, 2012 | Featured

One of the reasons editors poo pooh changes in their editing environment is the time it takes to make the conversion to whatever the new gear might be. Imagine buying a house, spending a year getting the furniture just right, … Read More

Tags: Apple, DisplayPort in a cable, documentary production, editing with Thunderbolt, Final Cut Pro, HD Camera, Mac post production, not lightfoot and thunderbold!, OCI Express in a cable, Panasonic, post production, Rcom Creative, Thunderbolt I/O, web design, XDCAM, YouTube

Flash in the pan… HTML-5 gains momentum

Posted by David Barrett on July 28, 2012 | Featured

I remember the good old days, I guess in part because I’m no longer a twenty or even thirty or wow – a forty something. Software development was a thoughtful, exciting process. And, as you developed the software you planned … Read More

Tags: Advertising, Apple, Blogging, flash demise, HTML-5 a standard, markup language, Rcom Web Manager, silverlight dies, silverlight no future, social media, Social Networking, vimeo, web design, YouTube

Ford Continues to Demonstrate Leadership With Social Media

Posted by David Barrett on July 2, 2012 | Featured

It’s so nice when you see someone or some entity doing something that you’d like to do as well or better. Apple has been at the forefront of classic product design and marketing. Ford is another example of a manufacturer … Read More

Tags: Advertising, Auto Industry, Automotive Research, cloud computing, ford, Ford at CES, Ford auto show, Ford cusotmers, Ford F150, Ford fiesta, Ford Focus, Ford future, Ford history, Ford Media, Ford Mustang, Ford online, ford social, Ford story, Ford user stories, Ford videos, Ford Vimeo, Ford website, Ford YouTube, My Ford, MyFord Touch, social media, Social Networking, Twitter, YouTube

The Contour Camera; It’s not Another GoPro

Posted by Cameron on April 17, 2012 | Featured

Las Vegas, April 16,2012 – Been walking the vast exhibit floor at the National Association of Broadcasters today and am happy to report that this show is bigger than last year, and badder than ever. Stopped in at the Contour … Read More

Tags: 3D and go pro, be a hero, countour is gopro competitor, documentary, documentary production, go pro hero, go with the pros, HD Camera, HD Video, helmet cam, in-car video, micro camera, NAB 2012 award winner, NAB 2012 introduction, Social Networking, video production, video whammy, YouTube

NAB 2012 Preview: Why Final Cut is On the Block

Posted by David Barrett on April 14, 2012 | Featured

Last year at this time, the professional editing world was agog at the idea that Apple would be releasing a new long-sought after version of its storied editing solution, Final Cut Pro. And introduce it they did – via a … Read More

Tags: Adobe FCP clone?, Advertising, Apple, AVID and FCP, AVID and NAB 2012, Canon 7D, cloud computing, creating films, CS6 vs FCP X, documentary, documentary production, edit decisions, editing video, FCP NAB, Final Cut Pro, Is CS6 really FCP 8?, NAB 2012, New FCP at 2012 NAB, post suite evolution, pre-production, social media, XDCAM, YouTube

2012 NAB Preview: How Will it Impact Our Work?

Posted by David Barrett on April 11, 2012 | Featured

Every year, more than 150,000 people in the broadcast video industry converge on sin city to ooh and aah at the latest cameras, monitors, and broadcast goodies. For the past several years, the migration to all things digital and HD … Read More

Tags: Advertising, Apple, Blogging, canon c300, client, cloud computing, cloud video storage, David Barrett, documentary, documentary production, Final Cut Pro, HD Camera, HD Video, HDV, media in the cloud, nab, nab for morons, new cameras, Panasonic, Photography, pre-production, Rcom Creative, Social Networking, video in the cloud, what is nab?, YouTube

Social Media in Biz Requires Action After that Tweet Goes Out…

Posted by David Barrett on April 4, 2012 | Featured

A few weeks ago, I was speaking with the leader of a fairly large organization about the progress his team was making relative to branding the organization. He said this: “I’m trying to get more Twitter followers than our nearest … Read More

Tags: 2013 ford escape, 2013 ford fusion, Advertising, Auto Industry, Automotive Research, Blogging, cloud computing, Customer Support, facebook in business, ford and facebook, ford fusion, ford motor, ford social, ford stock, ford taurus sho, mark fields, new ford ceo, Rcom Creative, social media, social media insanity, Social Networking, Twitter, YouTube, youtube in business

Will Social Media Ruin Product Marketing?

Posted by David Barrett on March 29, 2012 | Featured

As I’ve spent time with marketing directors and Veeps at various companies during the past few months, I’ve heard more and more the comment that, “social media is a nightmare.” Most of these people are old. As in over 30 … Read More

Tags: Advertising, Automotive Research, Blogging, cloud computing, excellent design, facebook insane, facebook loser, quality work, rotton tomatoes, social crazy, social madness, social media, Social Networking, Twitter, twitter nuts, web design, YouTube

Mexico 7.4 Earthquake: Social Media Works When Phones Don’t

Posted by David Barrett on March 21, 2012 | Featured

March 20th started out as a lovely day in southern Mexico. By mid-afternoon, the southern end of the country was reacting to a devastating 7.4 earthquake and aftershocks. The quake’s epicenter was about 15 miles (25 kilometers) east of Ometepec, … Read More

Tags: 7.4 quake in mexico, aculpulco quake response, earthquake readiness, earthquake response, mexico earthquake, responders using social media, skype as an emergency tool, social media, social media action, Social Networking, tourists escape quake via social media, Twitter, twitter after earthquake, twitter for emergencies, YouTube, youtube rescue videos