YouTube

Now, $10,000 = $500,000 in Video Production Capabilities, but What About That Storyline?

YouTube has changed the world of video. Sixty minutes of video are uploaded every minute. More than four billion videos are watched every day. 700 videos are shared via Twitter every minute. The statistics blow the previous set away every … Read More

What Really Went Wrong With Final Cut X

I can remember when nobody knew what Final Cut Pro was. In fact, I can remember when Randy Ubillos and Tim Meyers were working to move an unnamed video project from a company called SuperMac to Adobe. Those were really … Read More

Don’t Forget to Listen to Your Customers

As 2011 winds down, I spend considerable time evaluating where we’ve been and where we need to go in the coming year. As much as possible, I visit with clients and ask questions, so I can get a better feel … Read More

With a New Website, What Tools are we Using?

Every web environment is different. In some cases, a single page exists. In others, a wide array of applications are in play. For R/com Creative, a combination of tools helps us communicate with our clients and prospective new friends. Our … Read More

Are we all headed to the cloud?

Make no mistake, we’re very strong supporters of Software as a Service. At the same time, the ability to utilize applications on a local level remains equally important. It isn’t a game of lessor or greater – it’s an apple to an orange. … Read More

The iPad Redefines How People Use the Internet

Most importantly, we don’t feel like we’re using a computer when we pick up the iPad. It’s more akin to using a television, or – and this sounds silly – like reading a book. Because what the iPad does better than anything I’ve seen in my 30 years of creating software, video, websites and so on – what it does better is share content. And for content creators, ranging from our boutique firm to a major newspaper or magazine, that’s good news. … Read More

Sony NXCAM – Great News For Documentary Work

Hey Sony – want some remarkable footage of firefighters saving lives? How about the California coast and wine country? Or, how about some footage of the latest sports cars being testing on windy country roads at speed? If so, get us an NXCAM ASAP. We aren’t asking for a freebie. We’ll own it. Love it. And we’ll tell the world. … Read More

Can Social Media Help Save Ford?

But Ford is truly using the downturn in the economy and the drama with its Detroit cousins to get up and deliver. While quality may have been their long-term mantra, Social Media may now be at the top of their marketing agenda. … Read More

Did You Say Video On the Web Was Free?

But there are methods for reaching out. Using video is just one of them. YouTube is now showing billions of videos every month. That’s more, not less. Vimeo, a high-end video distribution site, is also growing, not contracting. … Read More

A Critical Day in Terms of Witnessing Our Digital World

Our world is much smaller now. Smaller than ever before. It so because of technology, and we must be ever vigilant about it, or it will pass us by. All of those things we’ve talked about in our businesses for the past decade as, “things for the future” are now upon us. And never was it more evident than in the inagural coverage witnessed by hundreds of millions of people around the world. … Read More