Blog

Don’t Turn Off That Television – Oh, Wait: You Can’t!

Our clients need to know how these evolving and emerging new devices and capabilities impact their marketing, sales, and promotional strategies and tactics. To keep up with the Jones’, stick with us throughout the week. Make sure you attach yourself to our Twitter feed to get the latest info from the show. … Read More

Should Websites be Designed for the iPad and Other Slates?

During the coming months, R/com Creative will share more details regarding how site design can be an important part of the overall design process. Even our website has been reworked to deliver a more complete experience when using the iPad. … Read More

Google Experiments with “Real Time” Search

But don’t sell it short. The ability to track information of this type, say during a catastrophe like an earthquake could be life saving and priceless. … Read More

HTML5 Gains Momentum as a New Web Technology

HTML5 is gaining momentum in a wide arena. Apple offers a neat HTML5 showcase. Of greater interest (to me and many of our readers), is the HTML5 demo site created by Hakim El Hattab. … Read More

Podcasting is not dead. The FCC is dead.

When podcasting, you don’t have to devote 60% of your air time to commercials. In fact, 0% is the norm. Nor do you have to share the time or weather with your audience. You don’t have to bleep f*ck from your audio tracks. Just say it. … Read More

2011 Volt – Not Your Daddy’s Chevrolet. Not mine, either.

If GM had stuck to the totally unique design the concept carried when first shown in Detroit several years ago, perhaps it would have created a (Prius) niche for itself. As it stands, it’s a bland looking, cheap feeling, $41,000 ($33,000 net) sedan. And that begs the question: With the rapid turnaround manufacturers are employing today, and with the wide variety of high-efficiency vehicles on the way (more than 40 models in the coming 18 months), where will the Volt be in 2013? … Read More

Techno-Freemdom, but still trapped!

The real issue, however, is how does this affect us in our everyday lives? Does this freedom mean we’ll have more time to enjoy what we like to do in our off hours, or does it mean our clients and business will follow us everywhere we go? Determining how much control we have over switching things off is going to play a big role in our emerging techno-freedom. … Read More

Tease Your Nephews with a Disneyland Movie Trailer

This is the story about professional filmmakers using simple consumer toys and tools to make a short subject film (and how much fun we had doing it) … Read More

The importance of quality audio

The outcome of the test was really interesting. People often picked lower quality video with higher quality sound as their favorite images. And, when the audio was played back without picture, most (like 90%) picked the highest end video to go along with the top quality audio, even when that audio was really matched to lower quality video images. … Read More

LAFD website gets modernized

The entire project, from initial dialog to launch was completed in less than a month. Our team, including lead designer James Kwok dove in and spent considerable time evaluating what would make things better, while staying within the scope of work as defined by the Fire Chief. … Read More