Just a few years ago, if I discussed using Web 2.0 tools, including social media connectivity to clients, they would often show me the palm of their hand. Both the hand and the dismissal missed the point: social media is … Read More
Web Studio
Protecting Your LinkedIn Account
Earlier this week, news that 6.5 million LinkedIn accounts may have been stolen from the company’s servers created quite the news storm. Looking past the Wall Street impact, if you have a LinkedIn account, what does this mean for you? … Read More
Tips for SEO Success in Your Website
We talk with our clients about return on investment relative to their use of the Internet often. ROI can take on many forms, ranging from direct and indirect revenue, to a growing audience, brand recognition, and the baseline analysis that … Read More
Should You Remove Adobe Flash From Your Website?
After some recent interaction with Adobe, it’s clear they have some ideas about the future of their Flash and Adobe Air technology. And in some ways, it’s back to the future for them. How this affects websites that use Flash … Read More
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Social Media in Biz Requires Action After that Tweet Goes Out…
A few weeks ago, I was speaking with the leader of a fairly large organization about the progress his team was making relative to branding the organization. He said this: “I’m trying to get more Twitter followers than our nearest … Read More
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Will Social Media Ruin Product Marketing?
As I’ve spent time with marketing directors and Veeps at various companies during the past few months, I’ve heard more and more the comment that, “social media is a nightmare.” Most of these people are old. As in over 30 … Read More
Upgrade Your Web Browser, or Be Attacked!
Do you know how current your web browser is at work? If it’s not the latest release of Firefox, Chrome, Safari, Opera or Internet Explorer, you may be putting your organization at risk. The ONline Trust Alliance (OTA) says more … Read More
Mexico 7.4 Earthquake: Social Media Works When Phones Don’t
March 20th started out as a lovely day in southern Mexico. By mid-afternoon, the southern end of the country was reacting to a devastating 7.4 earthquake and aftershocks. The quake’s epicenter was about 15 miles (25 kilometers) east of Ometepec, … Read More
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Managing A Crisis, Some Thoughts…
A crisis isn’t always an obvious situation. If an earthquake occurs, everyone knows the gravity of the issue. If a company’s services are failing or changing, the issue may creep up on the organization, until suddenly, it’s a crisis. After … Read More
If You Use a Mac, Then You Need to Use This
I don’t often jump up and down about a new product. There’s better ways to exercise. This week, however, I found (wait – must put on beanie with propeller first) a totally cool little app for keeping your Apple Macintosh … Read More