Carol Anne McGuire has been doing amazing things with kids for years. Her Rock Our World project is perhaps the most remarkable, as she brings schools together from around the world to collaborate on core curriculum, using music as the foundation for that interactive learning experience. … Read More
Blog
Solar Winds Prevail
This production was created for up to six cameras, four en route, all in HD. Separate teams under the production direction of David Barrett worked to find the lead stories each day, during a 10-day across the US and Canada race. … Read More
The Changing Face of HD Production
Perhaps the most significant change in the face of HD production is literally the face – the face of the camera. In this case, I’m referring to the emerging trend towards digital SLR still cameras (D-SLRs) that shoot HD video. There are several options from Canon, Nikon, and even Panasonic. … Read More
JAG35 and I’m Not Talking About a Navy Lawyer
The JAG35 products are typically under $500. That’s really fantastic. And, it means none of us have an excuse any longer to not control the look of our images. … Read More
Action Shots of LAFD Helicopters
These sequences were shot during actual emergency response incidents, or at Van Nuys Airport responding to a call. Sony HD Cameras were used, and all content was edited in Final Cut Pro. … Read More
I’m Not Going to NAB This Year!
April is a big month for those of us who utilize video in our business. The National Association of Broadcasters event in Las Vegas is an annual gathering of those who either earn a living with video, or have no life to attend to, or in many cases, both. … Read More
From Failure Comes Success
A year before, I had sat at lunch with the Japanese President of the computer company I worked for, and he explained to me that as far as he was concerned, there was no opportunity for success without failure. He praised me for trying new things relative to the job I had been given to promote a new operating system on a personal computer. … Read More
Tags: epson america, failure, Formula One, honda, qx-10, Racing, ross brawn, success, valdocs, william volk
Get the Audience to Return Again and Again…
After you dine in at a CPK, you receive a yellow card that proclaims, “Don’t Open it!” If you open the card, the content is worthless. If you return to CPK (at least one day later), the manager will open the card and there is a 100% guaranteed gift inside. It could be a free meal, or a year’s worth of frozen pizza pies, or perhaps $50,000. … Read More
Tags: awards, California Pizza Kitchen, CPK, marketing, promotion
Twitter Has Biz & Public Outreach Buzz
There’s been a lot of buzz about Twitter of late. No wonder. With millions of users, and truckloads of new people signing up every day, it’s now easy to follow the antics of your friends, co-workers, or even Darth Vader. … Read More
Tags: Demi Moore, Google acquisition, LAFD, MySafeLA, Police, public safety, Twitter
Let’s Get Competitive
When biz is down, there are many ways to deal with the situation. Unfortunately, one of the most common is to pull back, freeze up, stop everything, and then repeat. It’s a huge component of the reaction to some remarkable … Read More
Tags: business plan, competition, new business, sales, strategy