Have you ever received an email from someone you know explaining that they’ve changed their email address due to a recent hack job? Has that email blast had scores or even hundreds of email addresses of that person’s contacts visible? … Read More
Consulting
Social Media Catching on With Big Business
Just a few years ago, if I discussed using Web 2.0 tools, including social media connectivity to clients, they would often show me the palm of their hand. Both the hand and the dismissal missed the point: social media is … Read More
Testing Cool Video Gear, and Great Results, too!
The world of independent film production is in flux – changing nearly every month. There are new cameras, compression formats, editing software and much more. Our job is to stay on top of the process and to ensure the gear … Read More
Protecting Your LinkedIn Account
Earlier this week, news that 6.5 million LinkedIn accounts may have been stolen from the company’s servers created quite the news storm. Looking past the Wall Street impact, if you have a LinkedIn account, what does this mean for you? … Read More
Tips for SEO Success in Your Website
We talk with our clients about return on investment relative to their use of the Internet often. ROI can take on many forms, ranging from direct and indirect revenue, to a growing audience, brand recognition, and the baseline analysis that … Read More
An editor’s world today: technology nightmare
The ability to edit video has become downright cheap in the past year. Just a few years ago, if you wanted to use an AVID nonlinear editor, you’d stroke a check for at least 30 thousand dollars. Today, you can … Read More
Tags: Adobe Premiere, AVCHD editing, AVID Media Composer, commercial production, creative cow, DSLR, editing profession, editor, FCP, FCP 7, FCP Suite 2, FCPX, film production, Final Cut 7, Final Cut Pro, Final Cut Pro 7, Final Cut Pro X, LinkedIn Video Group, MPEG, ProRes, short films, television editing, tv spots, video codec, video editing
SmartPhones and SmartCars. One in Every Garage Soon!
The more time we spend in our cars, the more we’re looking for something to do. Forget about that European concept that when in a car, one should drive… As we sit on the freeway, in stop and go traffic, … Read More
Website Structure and SEO Benefits
One of the ongoing issues for our clients involves website Search Engine Optimization (SEO) and how to ensure any particular site is effectively reaching both an existing audience and a new, potential set of prospects. One of the most important … Read More
Are You Ready for TotalRecal, uh, ReKall? Marketing Coolness.
Do you remember the 1990 Ahnald film Total Recall? Back in the day, it was pretty heady stuff. Today, not so much. Because Hollywood is unable to come up with a single original thought, most of all Columbia, I mean … Read More
Thunderbolt Tech is More Than Fast Hard Drives
It’s easy to treat Thunderbolt like any other iteration of connectivity. Just like we moved from USB, to FireWire 400, to USB 2 to FireWire 800, we’ll move to Thunderbolt. But if you do let go of a bored sigh, … Read More