So, if you’re following someone via Twitter, give them feedback about the value of their tweets. Make certain the emerging technologies we’re sharing with so many of clients are effective and hep them build business, not lose it. … Read More
Consulting
Don’t Ignore Social Networking in 2009
Not only did the Obama campaign get people to log in, it collected information as well. The campaign collected 13 million email addresses, a million mobile phone numbers, and more than one half billion dollars via online donations. … Read More
Social Networking Now Mainstream?
Before you even consider taking on the challenge of social networking, it’s important to learn more about it and how it works. Scott Nichols at PC Magazine has written a terrific article this week that talks about the power of Social Networking – and most importantly, who’s using it. As it turns out, it’s probably your clients, vendors, kids, and even grandpa Olsen. If you thought it was a teenage daydream, think again. … Read More
The Luxury of Time
As I think back on the past year, a number of interesting time-related issues come to mind. The thing that each one has in common with the others is the effect more time would have on the outcome or progress of the project. … Read More
Keeping the Blog Alive
Blogging is time-consuming. And, it’s also a viable mechansim for reaching an audience. I don’t think there is a staffer or contractor on our team that doesn’t read at least a few blogs regularly. Cameron is an avid blog reader, … Read More
Design Considerations
One of the most important things when creating any design is to consider the office of origin. It’s no good putting together a set of modern design elements when the client is an organization that centers on history – basic … Read More
What Will the Auto Industry Do?
Next, kill GMC. Sell Saab. Who even knows that Saab is owned by GM? In fact, reduce the company to a core of Chevrolet, Cadillac, and Buick. Some might even argue to dump Buick, but I personally think it adds a niche for older buyers who value tradition. … Read More
Tags: Auto Research, Automotive Research, Chevrolet, Chevy, GM, GMC Trucks, LA Auto Show, MINI, Saab cars, Saturn cars
Two sides of the coin
With the press days at the Los Angeles Auto Show and the San Francisco International Auto Show just past, there’s a lot that’s been on my mind in terms of hardware, on the show floor yes, but more importantly in our own hands. … Read More
Tags: 35mm, HD, LA Auto Show, Panasonic, Photography, SLR, Sony, Videography
The Speed of Event Management
Suddenly, on the day before the event, time was sucked into some type of hyperspace. A 24-hour period went by in about 40 minutes. What do you mean, it’s 4PM? I just got up at 6AM and that was like, ten minutes ago? And, as the event drew closer, the number of things left undone seemed minute. … Read More
New Survey Software Version 2 is Released
As more sales and marketing efforts integrate the Internet, the ability to create a relationship with your clients is extremely important. At the same time, survey software requires a degree of expertise relative to the environment. … Read More