When Design is Everything

Design should either be timeless or totally time-based. When was the Coca Cola logo invented? Who cares? It’s timeless. What about Google’s logo? It’s freakin’ ugly, but it’s also effective – and it speaks to a specific time – and it will likely evolve over time as well. … Read More

Design Considerations

One of the most important things when creating any design is to consider the office of origin. It’s no good putting together a set of modern design elements when the client is an organization that centers on history – basic … Read More