If a PR person can get the opportunity for stories to be created, then exposure it produced. If the PR person can influence (within reason) the angle on the story (handicapped child wins sports trophy, etc.), the right message can be delivered. And, as often as not, money plays a big role in getting the right people on board. … Read More
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Australia Revisited
Last year I spent two weeks travelling across Australia as one person in a two-unit film crew – the fulfillment of a dream long envisioned, and certainly more wonderful than I could have imagined. As we followed the World Solar Challenge … Read More … Read More
Tags: Australia, Photography
Working With Fire and Life Safety Organizations
When working in public safety, it seems that there is never enough money, and the rewards are related to saving a life, rather than making a profit. For some, that would be a no-win scenario. For both my wife and I, however, it is something that we feel strongly about. … Read More
Looking at a New HD Workflow
On the other hand, archiving is a big deal. I don’t want to save material in a different format. Nor do I like the idea of storing archived material on hard drives. They fail. So, what is the answer? … Read More
Tags: HD Camera, PMW-EX1, Sony, SxS memory card, XDCAM
Creating a New Automotive Video Project
We also took advantage of the playlist capability – an often overlooked, yet important feature within YouTube. By creating playlists and featuring them on your “channel” – you have the opportunity to organize your videos into categories separate from tags and other tracking mechanisms. … Read More
LAFD Museum Utilizes New R|com CMS
Every time an organization takes advantage of a solution like this, it makes me smile, as the ability to clearly take charge of Internet-based communication is so important in today’s hectic social environment. And, since the introduction of the system last month, the museum’s website has had more traffic than it had in the previous ten months. … Read More
R|com Content Management System Software New Release
Our solution provides the ideal mix of capabilities. The license fee is very reasonable, and we provide the option for a single installation or a full server filled with multiple installations. The range of options is extensive, as are the add-on capabilities. … Read More
Keep it Simple
It was a good exercise for us, as it’s often easy to put too much data up for the audience – just because you have it. We’ll remember that the next time, too. … Read More
Tags: David Barrett, PowerPoint, Presentation
Advertising Basics
So, it goes without saying that the most simple and direct tactics are often the most effective. Take this Hyundai advertisement. Well, it isn’t really an ad for the car company. It’s an ad – wait, it’s an anti-ad for the retailer from whom the owner of this Hyundai made his or her purchase. I love this ad. … Read More
Tags: Advertising, Auto Ads, CarMax, CES, effective ads, Hyundai, Rcom Creative
Navigating Hilarity
During the Consumer Electronics Show, we had a chance to check out a variety of new promoted technologies on various automobiles. As a component of our work within the automotive space, we often drive new vehicles, work with clinic groups … Read More