From a techie perspective, there was a lot to like. Let’s touch on a few of the more memorable things. Sharp’s QuadPixel technology was really terrific to see. Bright and even perhaps overly colorful, there are a ton of possible applications. The LG OLED television was similar in terms of being both impressive and perhaps too colorful. … Read More
Remembering The Christmas Truce
In many places, beginning on Christmas Eve, enemies and combatants stopped fighting. It is now historically referred to as, “The Christmas Truce.” … Read More
Canon 7D is Good for Stills, Too
We’ve spent the past year evaluating various bits of kit, and with the knowledge that we’d need to use the gear for a wide range of projects, the 7D became a leading contender. The remarkable reviews by noted DP Philip Bloom and some of his amazing 7D videos didn’t hurt either. … Read More
Canon EOS 7D a Great Production Tool
It is a fabulous production tool. It also represents a major breakthrough in some respects, but it is not, as some would tell you, a fix-all for video production. … Read More
Photographing the Station Fire
As this is part of our job, we’ve become familiar with these types of situations in general. Yet this particular incident will remain etched in our memories for quite awhile. We can only hope it will be at least another 60 years before anything like this happens again – and never would be a much better option. … Read More
When Design is Everything
Design should either be timeless or totally time-based. When was the Coca Cola logo invented? Who cares? It’s timeless. What about Google’s logo? It’s freakin’ ugly, but it’s also effective – and it speaks to a specific time – and it will likely evolve over time as well. … Read More
Ready, Set, Go Now in Production
Ready, Set, Go! as an initiative is being supported by a wide array of Southern California emergency services agencies. The Los Angeles Fire Department’s position is clear: If there is a wildfire, prepare your home and family, get set to evacuate if required, and when asked, or even before that, leave the area. Your home can be saved. Once you die, coming back is apparently problematic. … Read More
From Failure Comes Success
A year before, I had sat at lunch with the Japanese President of the computer company I worked for, and he explained to me that as far as he was concerned, there was no opportunity for success without failure. He praised me for trying new things relative to the job I had been given to promote a new operating system on a personal computer. … Read More
Tags: epson america, failure, Formula One, honda, qx-10, Racing, ross brawn, success, valdocs, william volk
Get the Audience to Return Again and Again…
After you dine in at a CPK, you receive a yellow card that proclaims, “Don’t Open it!” If you open the card, the content is worthless. If you return to CPK (at least one day later), the manager will open the card and there is a 100% guaranteed gift inside. It could be a free meal, or a year’s worth of frozen pizza pies, or perhaps $50,000. … Read More
Tags: awards, California Pizza Kitchen, CPK, marketing, promotion
Let’s Get Competitive
When biz is down, there are many ways to deal with the situation. Unfortunately, one of the most common is to pull back, freeze up, stop everything, and then repeat. It’s a huge component of the reaction to some remarkable … Read More
Tags: business plan, competition, new business, sales, strategy