If a PR person can get the opportunity for stories to be created, then exposure it produced. If the PR person can influence (within reason) the angle on the story (handicapped child wins sports trophy, etc.), the right message can be delivered. And, as often as not, money plays a big role in getting the right people on board. … Read More
Consulting
Australia Revisited
Last year I spent two weeks travelling across Australia as one person in a two-unit film crew – the fulfillment of a dream long envisioned, and certainly more wonderful than I could have imagined. As we followed the World Solar Challenge … Read More … Read More
Tags: Australia, Photography
Working With Fire and Life Safety Organizations
When working in public safety, it seems that there is never enough money, and the rewards are related to saving a life, rather than making a profit. For some, that would be a no-win scenario. For both my wife and I, however, it is something that we feel strongly about. … Read More
R|com Content Management System Software New Release
Our solution provides the ideal mix of capabilities. The license fee is very reasonable, and we provide the option for a single installation or a full server filled with multiple installations. The range of options is extensive, as are the add-on capabilities. … Read More
Keep it Simple
It was a good exercise for us, as it’s often easy to put too much data up for the audience – just because you have it. We’ll remember that the next time, too. … Read More
Tags: David Barrett, PowerPoint, Presentation
Advertising Basics
So, it goes without saying that the most simple and direct tactics are often the most effective. Take this Hyundai advertisement. Well, it isn’t really an ad for the car company. It’s an ad – wait, it’s an anti-ad for the retailer from whom the owner of this Hyundai made his or her purchase. I love this ad. … Read More
Tags: Advertising, Auto Ads, CarMax, CES, effective ads, Hyundai, Rcom Creative
Navigating Hilarity
During the Consumer Electronics Show, we had a chance to check out a variety of new promoted technologies on various automobiles. As a component of our work within the automotive space, we often drive new vehicles, work with clinic groups … Read More
Shortest F1 Circuit in the World
Only in Vegas. … Read More
Tags: BMW, BMW Sauber, Bobby Rahal, CES, F-1, Formula One, Graham Rahal, Motor Racing, Racing
Holiday Break 2007
Best wishes for a relaxes, safe, and fun holiday season. … Read More
Designing a Museum Exhibit
Meanwhile, James and Tyler were creating large, oversize panels that told the stories. I wrote the editorial content, and worked with the Los Angeles Fire Department to check the accuracy of the awards lists. Historic photos were scanned, cleaned up, and imported into the exhibit panel elements. We had each element reviewed multiple times, for accuracy, grammar, and design errors. … Read More