After you dine in at a CPK, you receive a yellow card that proclaims, “Don’t Open it!” If you open the card, the content is worthless. If you return to CPK (at least one day later), the manager will open the card and there is a 100% guaranteed gift inside. It could be a free meal, or a year’s worth of frozen pizza pies, or perhaps $50,000. … Read More
Video
Let’s Get Competitive
When biz is down, there are many ways to deal with the situation. Unfortunately, one of the most common is to pull back, freeze up, stop everything, and then repeat. It’s a huge component of the reaction to some remarkable … Read More
Tags: business plan, competition, new business, sales, strategy
Welcome to MySafe:LA
The MySafe:LA program will continue to evolve during the coming months, with many new capabilities, including but not limited to personal safety profiles, automated escape map routing, group notification, links to reverse phone trees, and much more. … Read More
The Upgrade Cycle for Software
Because of the age of their software, integration of the latest version of Flash, Java, and other technologies is more complex, as the older software cannot support newer tools. And, as marketing departments ask for these new technologies, the company has a growing in-house “request list” that is not being addressed, creating some degree of confusion and frustration. … Read More
Why Outsourcing Make Financial Sense
In today’s market, timely deliverables are vital to sales growth and success. Outsourcing can solve many problems, while also improving your bottom line. … Read More
Small Can Be The New Big
So, give it some thought – we can help you better understand how to creatively and effectively manage your products or services in a rapidly changing marketplace. By thinking small, you could eventually be big. And we can help. … Read More
Use Video To Support Your Sales Force
Most decision makers desks are filled with clutter. There’s too much to deal with and not enough time. Having the ability to run a video via a web-browser, while also reviewing email, or other tasks, increases your opportunity to be seen – and for your message to be heard. … Read More
Rethinking The Budget
Companies still need to communicate via the web – perhaps now more than ever. Video is still an important communications tool. By rethinking how our team performs, we can help our clients save money, too. … Read More
Did You Say Video On the Web Was Free?
But there are methods for reaching out. Using video is just one of them. YouTube is now showing billions of videos every month. That’s more, not less. Vimeo, a high-end video distribution site, is also growing, not contracting. … Read More
Tags: catch-22, free video, sell more, video for business, vimeo, YouTube
The Mystique of the Mac, MacWorld Expo, and Evolution.
Each MacWorld Expo was a chance to see Jobs speak, and many of us thought each speech would be the last one. After all, when he returned, he coined the “iCEO” term, meaning he was at that time the interim CEO. He wasn’t planning on staying. In those days, he used to end his presentations with, “oh, and one last thing…” and it would be the show’s bombshell. The big deal. I’ll never forget the 2000 Macworld, when he said, “oh, and one last thing… I like what I’m doing, so I’m going to stay.” … Read More