Apple

Rock Our World

Rock Our World is the story of Carol Anne McGuire and her students. This short video is hopefully a preview of a full-length documentary on the subject. It will be part of our new portfolio, but you can also view it here, if you like. … Read More

The Mystique of the Mac, MacWorld Expo, and Evolution.

Each MacWorld Expo was a chance to see Jobs speak, and many of us thought each speech would be the last one. After all, when he returned, he coined the “iCEO” term, meaning he was at that time the interim CEO. He wasn’t planning on staying. In those days, he used to end his presentations with, “oh, and one last thing…” and it would be the show’s bombshell. The big deal. I’ll never forget the 2000 Macworld, when he said, “oh, and one last thing… I like what I’m doing, so I’m going to stay.” … Read More

Rock Our Doc!

The idea behind Rock Our World is simple: Children work together to create original music using personal computers. As an example, let’s say you have ten schools from countries like the United States, United Kingdom, Isreal, Germany, Australia, Japan, etc. Each school begins the project by recording a drum track into an application called GarageBand. The drum track can be recorded using live instruments or sampled sounds. … Read More