More of our business is centered around mobile app development than ever before. Creating an application that runs under iOS or Android is completely different than coding for a stand-alone software app, or a server-driven web app. In fact, a mobile app may include all of the variables in app development: mobile, web, and stand-alone.
One of the most common discussions we have with clients about mobile apps relate to the how and why of app creation. Many clients think they want an app, but until we speak, it’s a bit of a mystery. This is important, because it means a certain type of developer may convince a business owner that they need a mobile app, when in fact, the opposite is true.
Let’s take a quick look at some of the reasons why you may wish to create a mobile app and some of the key elements that the common business will want to consider including:
Social Media links:
If you’re going to create an app that connects your clients to you, consider including the ability for group broadcasts of tweets, Facebook updates, etc. Sometimes, manufacturers of products are concerned about clients communicating with each other, but they/you shouldn’t be. These can be your biggest evangelists. Use them.
Empower Your Clients:
Starbucks makes buying coffee fast and easy with their app. Other food services create automatic payments via mobile apps. these functions empower their customers. If you’re selling a product used by professionals who are “on the go,” give them the option to re-order or order via an app. They’ll feel very connected to you, and as such, will become increasingly loyal over time.
Reward Your Audience:
What is it that your client needs? Give them rewards, coupons, invitations, etc. These rewards don’t always need to be for your product or service, either. By creating a “Draw” via your app, you will create ongoing and increasing customer interest in staying in touch.
Solve the Problem:
Don’t create an app just to say you have one. There are literally hundreds of these appearing every day, and they are diluting the marketplace. Make certain your app solves a problem. Do your customers need to reach you and can’t easily do so? Do electronic payments help your clients? Solve the problem, and create a better relationship.
And don’t expect app development to be a Craigslist type of engagement, either. App development is serious business, and as you work your way thru the process, you’re very likely to come up with improvements, modifications, or changes in direction. That costs money – and as such, you need to have a special relationship with your partner/vendor. Trust is essential. Collaboration is key. And finally, expect that your app may be rejected by the distribution source at least once prior to making it to the world of mobile app sales.
If you’re interested in mobile app development, don’t hesitate to give us a call. We’d be happy to share how our mobile development process works, and how we might be able to help you get the most from your jump into the mobile marketplace.